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Fundamental View
AS OF 11 Mar 2026Honda reiterated FY26 profit guidance reflecting 300 bp YoY profit margin compression to below 3%, falling below downgrade triggers set by S&P and Fitch, both of which have negative outlooks. The weak profit outlook prompted management to initiate a fundamental review of its loss-making Automobile business, expected to complete in FY27. Management tapped CFO Eiji Fujimura as CEO of American Honda Motor to improve profitability. Honda notes currently trade flat to the IG Corporate index, which we view as rich given negative outlooks by two rating agencies. We reiterate our Underperform recommendation.
Business Description
AS OF 11 Mar 2026- Honda Motor Co., Ltd. engages in the manufacture and sale of automobiles, motorcycles, and power products. It operates through the following segments: Automobile, Motorcycle, Financial Services, and Power Product and Other Businesses. The Automobile segment manufactures and sells automobiles and related accessories. The Motorcycle segment handles all-terrain vehicles, motorcycle business, and related parts. The Financial Services segment provides financial and insurance services.
- American Honda Finance Corporation (AHFC) is a wholly-owned subsidiary of American Honda Motor Co., Inc. (AHM or the Parent). Honda Canada Finance Inc. (HCFI) is a majority-owned subsidiary of AHFC. Non-controlling interest in HCFI is held by Honda Canada Inc. (HCI), an affiliate of AHFC. AHM is a wholly-owned subsidiary and HCI is an indirect wholly-owned subsidiary of Honda Motor Co., Ltd. (HMC). Honda Motor Co. (HMC) maintains Keep Well (support) agreements with its North American finance subsidiaries, AHFC and HCFI. Under the Keep Well agreements, HMC agrees to (1) maintain at least 80% ownership in AHFC and HCFI, (2) ensure AHFC and HCFI maintain a positive net worth, and (3) ensure both AHFC and HCFI have sufficient liquidity to meet their debt payment obligations.
Risk & Catalysts
AS OF 11 Mar 2026Management affirmed FY26 wholesale unit guidance for all segments. The Automobile guidance, previously reduced by 8%, reflects a 10% YoY decline driven by a 5% North America decrease (semiconductor supply shortage) and 22% Asia decline (Chinese OEM competition).
American Honda management announced a target of 4% US automotive retail sales growth in calendar year 2026 to 1.5 mn units, supported by recently redesigned models and lower-than-average inventory entering the year.
Management reiterated its FY26 consolidated operating profit forecast of ¥550 bn with an operating margin of 2.6%, down 300 bp YoY. Full-year tariff impacts are expected at ¥310 bn (~US$2.0 bn), down from the original ¥450 bn estimate.
Key Metric
AS OF 11 Mar 2026| $ mn | FY22 | FY23 | FY24 | FY25 | F3Q26 |
|---|---|---|---|---|---|
| Total Company Earning Assets | 71,105 | 65,363 | 74,626 | 83,112 | 86,672 |
| Cash and Investments | 2,607 | 1,544 | 1,670 | 4,052 | 2,808 |
| Excess Liquidity | 9,607 | 8,544 | 8,670 | 11,052 | 9,808 |
| Unsecured Debt | 38,026 | 33,410 | 41,566 | 48,363 | 51,380 |
| Secured Debt | 8,888 | 6,927 | 9,351 | 12,384 | 14,433 |
| Total Debt | 46,914 | 40,337 | 50,917 | 60,747 | 65,813 |
| Allowance % Retail Rece. | 0.58% | 0.71% | 0.80% | 0.80% | 0.91% |
| Allowance / Net Charge-offs | 3.75x | 2.41x | 1.72x | 1.48x | 1.36x |
| Net Charge-offs % Avg. Receivable | 0.15% | 0.29% | 0.52% | 0.57% | 0.67% |
| 30+ Day Delinquency Rate | 1.1% | 1.2% | 1.2% | 1.4% | 1.8% |
CreditSight View Comment
AS OF 13 Mar 2026We reiterate our Underperform recommendation on Honda Motor Co. and American Honda Finance Corporation notes based on relative value, its weak consolidated operating profit outlook, and concerns about restoring its automobile business to profitability over the intermediate term.
Recommendation Reviewed: March 13, 2026
Recommendation Changed: May 15, 2025
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