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MODEL PORTFOLIO THE GIST
NEWS AND FEATURES
Global Philippines Fine Living
INSIGHTS
INVESTMENT STRATEGY
Economy Stocks Bonds Currencies
THE BASICS
Investment Tips Explainers Retirement
WEBINARS
2024 Mid-Year Economi Briefing, economic growth in the Philippines
2024 Mid-Year Economic Briefing: Navigating the Easing Cycle
June 21, 2024
Investing with Love
Investing with Love: A Mother’s Guide to Putting Money to Work
May 15, 2024
retirement-ss-3
Investor Series: An Introduction to Estate Planning
September 1, 2023
View All Webinars
DOWNLOADS
Frick collection with palm trees 
Economic Updates
Policy Rate Updates: Closer to BSP’s Goldilocks moment
October 9, 2025 DOWNLOAD
economy-ss-9
Economic Updates
Inflation Update: Speeds up but remains below target
October 7, 2025 DOWNLOAD
A man and a woman in office attire hold pens as they talk about some charts.
Economic Updates
Monthly Economic Update: Fed back on track   
October 3, 2025 DOWNLOAD
View all Reports

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This week in the stock market
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Chart of the week as of October 13, 2025

Wage growth and S&R set up Puregold’s robust second half
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Puregold Price Club, Inc. (PGOLD) is positioned for a strong finish, as analysts anticipate a boost in consumer spending. This favorable outlook is driven by the expectation that nominal wage growth will exceed inflation—this is seen to support the company’s revenue expansion and leading to robust earnings in the second half of 2025 (2H25). Furthermore, Puregold’s competitive edge is secured by its key asset, S&R Membership Shopping, whose dominant market position as a leading premium warehouse club is expected to remain unshaken, despite the emergence of new players in the membership shopping landscape.

(Disclaimer: This is general investment information only and does not constitute an offer or guarantee, with all investment decisions made at your own risk. The bank takes no responsibility for any potential losses.)  

Stock watch: Puregold, AREIT, ACEN
Makati cityscape at night with lights from buildings and cars.

For the second half of 2025 in the Philippines, the investment strategy will continue to favor liquid and quality stock names, as the economy shows improving yet still fragile characteristics. Given the current macroeconomic backdrop of sustained domestic demand and easing inflation, the Bangko Sentral ng Pilipinas is expected to continue its accommodative stance. This should further support economic activity. From a stock-picking standpoint, companies with exposure to resilient consumer segments are particularly favored—with an increased allocation to consumer retail, and real estate being the top pick due to positive market fundamentals and attractive valuations. Banks have maintained their overweight position from the last rebalancing. Utilities and telecommunications remain underweight. The broad category of construction and infrastructure-related firms is not a specific focus. The overall approach emphasizes earnings visibility and strong cash flow generation to navigate any lingering inflation or interest-rate volatility, ensuring resilience in a dynamic market.

Stock Call Index Weight Remarks
Puregold Price Club, Inc. (PGOLD) Overweight 1.2% Nominal wage growth outpacing inflation should support Puregold's revenue expansion and translate to robust earnings in the second half of 2025. Despite new entrants in the membership shopping space, S&R's position as a leading player will not likely be shaken as a result
AREIT, Inc. (AREIT) Neutral 1.7% Current headwinds fell on the property sector due to ongoing political noise. However, the interest rate cuts by the central bank are expected to make AREITs' current dividend yield of 5.45% more attractive to investors. Still, there are other names in the index with comparatively higher yields.
ACEN Corporation (ACEN) Underweight 0.6% Overhang from equity raising subsided for the better. However, for expansion plans to remain intact, ACEN would need to raise funds from alternative sources and could potentially resort to divestment in some projects. Coupled with elevated expenses, sentiments remain cautious.
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