The road to rarity: How to start and grow a luxury car collection

Owning a car has become part of the modern Filipino dream and status. For some affluent Filipinos, the realization of that dream does not end with one high-end car, but with a collection that shows their taste, achievement, and identity.

What used to be a casual pastime for the wealthy has turned into a serious niche market of its own and, with proper processes, even an alternative asset class, with global reports showing that collectible cars are now recognized both for emotional appeal and investment potential.

To those pondering how to begin their collection of premium automobiles, the place to start is not browsing listings, contacting importers, or even building a bigger garage. It commences with knowing your preferences and purpose in building a possible high-end car fleet.

The starting points

Every car that enters a collection should have a reason to be there, close to the collector’s heart. It can be a lifelong dream, a strategic investment, or a meaningful piece of automotive history.

Collectors driven by passion gravitate toward cars they love to hear, drive, or simply admire. Those aiming for appreciation focus on rarity, pristine condition, and models with a track record of increasing value over time. Meanwhile, heritage collectors look for vehicles that carry stories, including those of an era, a racing pedigree, or a memory worth preserving.

From there, everything will depend on where the budget can take the collection.

Owning a luxury car is costly and collecting them multiplies every expense. Realistic budgets should account for the purchase price plus a few insertions for insurance, regular servicing, unexpected repairs, storage, detailing, and taxes.

These extra expenses are where many first-time collectors are caught off guard. Rare vehicles are only enjoyable and valuable if they are maintained, and maintenance for high-end cars is neither cheap nor optional. The most successful collectors are the ones who treat ownership as ongoing stewardship rather than a one-time purchase.

Once the finances are ready, research becomes a collector’s greatest advantage. Like anyone who wants to excel, the most passionate and the most profitable collectors share one trait: they do their homework. They learn about a model’s history, production numbers, engine variations, known technical issues, the market’s appetite for a certain car, and everything else that they might need to know. With a lot of money on the line, a lot of research could also mean a lot saved or earned in the long run.

Intentional buying and stewardship

Armed with ideal knowledge and resources, the smartest way to begin is by buying automobiles intentionally, not aggressively or impulsively. A first-time collector does not need to buy three cars in a year or two.

Patience is a virtue, and many of the most respected collectors in the Philippines started with a single model in excellent condition, learned the rhythms of ownership, and built from there.

The ride also depends heavily on relationships. The luxury car world is small and surprisingly interconnected, and access is often the true currency. Collectors who participate in clubs, attend events, talk to brokers, and connect with expert mechanics often discover opportunities that never make it to public listings.

Finally, and most importantly, a luxury car collection is only as good as the care it receives. Certified mechanics and genuine parts preserve reliability and authenticity. Proper documentation builds credibility for future resale or valuation. In the end, maintenance is not an expense to avoid, but the single biggest factor in preserving both the emotional and financial worth of a collection.

A luxury car collection starts with a car chosen with purpose, supported by realistic budgeting, grounded in research, strengthened by the right connections, and preserved with disciplined care. With time, that first dream car becomes the first chapter of something bigger: a garage that tells a personal story of passion and knowledge.

(Editor’s Note: This article is part of a special collaboration between Metrobank and BusinessWorld. Our aim is to explore the facets of living well for Wealth Insights readers, who value the finer things in life. From discerning choices in cars, dining, and travel to appreciating exquisite jewelry and, ultimately, the journey toward building a legacy.)