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THE GIST
NEWS AND FEATURES
Global Philippines Fine Living
INSIGHTS
INVESTMENT STRATEGY
Economy Stocks Bonds Currencies
THE BASICS
Investment Tips Explainers Retirement
WEBINARS
2024 Mid-Year Economi Briefing, economic growth in the Philippines
2024 Mid-Year Economic Briefing: Navigating the Easing Cycle
June 21, 2024
Investing with Love
Investing with Love: A Mother’s Guide to Putting Money to Work
May 15, 2024
retirement-ss-3
Investor Series: An Introduction to Estate Planning
September 1, 2023
View All Webinars
DOWNLOADS
economy-ss-8
Inflation Update: Weak demand softens shocks
July 4, 2025 DOWNLOAD
948 x 535 px AdobeStock_433552847
Economic Updates
Monthly Economic Update: Fed cuts incoming   
June 30, 2025 DOWNLOAD
equities-3may23-2
Consensus Pricing
Consensus Pricing – June 2025
June 25, 2025 DOWNLOAD
View all Reports
Equities 2 MIN READ

Shoppers choosing cheaper goods damp most consumer stocks

Consumers are less willing to splurge and become less loyal to brands, a survey showed.

January 15, 2025By Ariz Marcelino and German dela Paz III
A person looking at a rack of clothes

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Consumers kept choosing cheaper alternatives in 2024. This tendency, also called downtrading, may continue for some time.

Call it cautious optimism, but despite easing price pressure and lower interest rates making households less pessimistic about the future, consumers remain frugal.

Following fast inflation in 2022 and 2023, more consumers last year were less willing to splurge on better quality essential products, according to a survey by UBS Evidence Lab.

No splurging on quality goods
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